Whilst fashion talk is currently largely centred around sustainability, at our Maison we have long taken a sustainable approach designing pieces that are not defined by seasonal trends but instead which focus on longevity, luxury fabrics and quality craftmanship. As a designer with Lithuanian heritage, I am proud to take an ethical approach by supporting artisans, whom have learnt techniques exclusively passed down by generations of family members: all our creations are bespoke and made in Lithuania, often hand embroidered, meaning we are positioned in an exciting demi-couture category.
Inspired by the idea of fashion power pieces, I drew influences and inspiration from old movies and 70's/80's seminal screen icons; Farrah Fawcett in Charlie's Angels gave birth to the idea of a plaid blazer whilst Lauren Hutton's glam is the starting point for a festive season, go-getting, gold mini dress. Other touches include escapism via romantic scalloped edging on our classic skirt and pant shapes, luxurious satin finishes, deconstructed shirting, 80's puff sleeves and relaxed tailoring. This is an ultimate capsule collection, which not only celebrates the codes of the Donata Davidoff house and empowers women but focuses on versatility so important in these unusual times.